FORD USA isi iubeste clientii loiali !, incredibil dar adevarat |
This topic is about FORD USA isi iubeste clientii loiali !, the author, f1anatic, wrote about: Pe scurt si pe romaneste - un club de pasionati de Ford Mustang au facut un calendar pe 2008 cu pozele masinilor lor, alese la greu. Ford Mo. Co. a in ... To read more just scroll down
FORD USA isi iubeste clientii loiali !, incredibil dar adevarat |
Jan 16 2008, 06:02 AM
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Subaru Anti-Hero Group: Moderator Posts: 5.323 Joined: 13-May 04 From: F 1 World Member No.: 25.368 |
Ford Slaps Brand Enthusiasts, Returns Love With Legal Punch bmc_calendar.jpg While brands certainly don't want people using their products, logos and other related imagery to create products of their, own, the hammer that Ford legal dropped on the Black Mustang Club seems a bit heavy handed. Recently the club created a calendar which contained images of club members' cars photographed by the members themselves. Ford didn't take kindly to this and asked CafePress, the service the group had chosen to print the calendars, to kill the project claiming all the images in the calendar are the property of Ford...including the Black Mustang Club logo (this has been clarified in the update below. in actuality, it was CafePress which, based on past Ford trademark dealings, initially refused to print the calendar). It's understandable that a brand would and should do everything it can to protect itself from any kind of potential negative effect but to attack a group of people who, clearly, love the product in question simply for showing their love of that product is, well, idiotic and more harmful to the brand had they done nothing at all. BMC Owner Lisa commented to group members, "I'm sorry, but at this point we will not be producing the 2008 BMC Calendar, featuring our 2007 Members of the Month, solely due to Ford Motor Company's claim that they own all rights to the photos you take of your car. I hope to resolve this soon, and be able to provide the calendar and other BMC merchandise that you guys want and deserve!" We hope this can be resolved as well. It's one thing to protect your brand from being harmfully tarnished. It's another to shoot down the very people who love your product the most.Wake up and smell the CGM, Ford. UPDATE: The issue has been resolved. Ford Car Communication's Whitney Drake tells us "Mustang (and other car owners) can take pictures of their cars and make calendars and sell them to whomever they like. They can't however use Ford logos in the calendar." She further clarifies, "The club (Black Mustang Club) and cafe press (or another printer) now has permission to print the calendar. Apparently, CafePress misunderstood the intent of an earlier communication from Ford regarding the use of trademarks on other products they sold when it told Black Mustang Club it would not print its calendars. http://www.adrants.com/2008/01/ford-slaps-...sts-returns.php http://www.bmcforums.com/showthread.php?t=42402&page=3 http://www.bmcforums.com/index.php http://www.bmcforums.com/showthread.php?t=42820 This post has been edited by f1anatic: Jan 16 2008, 06:04 AM -------------------- Schumi drive it like you stole it !
2005 Subaru Legacy GT ; 2009 Subaru Forester XP ; 2014 Jeep Grand Cherokee |
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Jan 16 2008, 09:16 AM
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ZEUS Group: Membri Posts: 5.581 Joined: 9-March 06 From: Bucuresti Member No.: 70.400 |
mi se pare corect a o data cumparata mashina e a ta poti sa o vinzi in ce modalitate doresti si unde vrea mushciu tau ....
in locu lor as da io in judecata pe Ford sa imi plateasca o suma considerabila sa isi ia logourile inapoi dupa mashini This post has been edited by vio: Jan 16 2008, 09:17 AM -------------------- daca as fi cel mai sarac om mi-as lua Skoda sau VW . asa imi permit cel putin un Logan.
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Feb 22 2008, 04:14 PM
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specialist Group: Membri de onoare Posts: 3.446 Joined: 28-September 05 From: Bucuresti Member No.: 56.992 |
mda, sau sa ai posibilitatea sa iti comanzi masina fara logo, eventual sa-ti scada din pret valoarea logo-urilor de prin masina.
cu toate ca sint convins ca daca nu puneau logo-urile, i-ar fi dat in judecata ca nu le au. un fel de "de ce n-ai caciulita?" -------------------- 2 * "Garsoniera" - HJ61 TD (4000cmc) si "Sugativa"- FJ62V (4000cmc) carburatie
"Furia Verde" - R5 TL (845cmc) WARNING: where we go there are no roads "Life is like a box of chocolates... you never know what you're gonna get." - Forrest Gump |
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Feb 25 2008, 10:34 AM
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Asa?! Group: Membri Posts: 3.821 Joined: 10-January 08 From: Galati Member No.: 116.021 |
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